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The assumptions of commercial services development in a chosen area
UHROVÁ, Iva
This thesis is concerned with problems of services. It examines possibilities and conditions of development of commercial services in a microregion Věnec. The area analyzed in this research work is a free municipality association Věnec that includes 6 individual villages situated in region of Prachatice (Čkyně, Bohumilice, Bošice, Lčovice, Svatá Maří a Zálezly) which are situated in a district of South Bohemia. A double questionnaire investigation was used to get information. First of all attitudes of mayors were collected and after it attitudes of enterprise subjects working in the free municipality association. This work is also involved in a research project ZF JU MSM 600766 5806. The aim of this work was to specify and qualify conditions of development of commercial services in a given area. To find ways and new possibilities which would lead to bigger satisfaction of inhabitants (inhabitants providing and using services as well). To manage to effectively exploit collected data to reveal entire lacks at a structure and composition of services (from views of local enterprises). The research work ended in making a SWOT analyze and ways of possible solution of revealed problems were sketched out. The results of the research proved that microregion should better target the tourism in these ways: to complete personal services, accommodation facilities, cash dispenser etc., to improve the state of land parkways and bike-paths, to try to attract new investors and so increase the amount of working opportunities for mainly the younger generation, not to be afraid of cooperation and make more effort to gain grants or subsidies from European Union.
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The Assumptions of Commercial Services Development in a Chosen Area - DSO Zlaty vrch
VLKOVÁ, Jana
The aim of this thesis is to analyse commercial servises in the area Zlatý vrch and suggest the possible solutions of their develepment. The literary part, in which the basic terms of the topic are characterized, was written first. These terms are then used in the practical part. Subsequently, the situation analysis, where the whole territory is mapped, was worked out. Futhermore, the survey of the businesmen and also interwiews with the mayors of each municipality were carried out. SWOT analysis of strengths, weaknesses, opportunities and threats was prepared on the basis of these analyses. At the end, I proposed my own suggestions for the expansion of commercial services, which arise from the three main priorities: turism, business and environment.
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